Privacy Policy

Last Updated: August 7, 2025

1. Introduction

This Privacy Policy outlines how Modern Converts ("we," "us," or "our") handles information in connection with your use of our website.

Your privacy is important to us. This policy explains what information is processed when you visit our site, why it is processed, and how you can exercise your privacy rights. This document is intended to be clear, transparent, and easily understandable.

2. Who We Are (Data Controller)

Modern Converts is the operator of this website, established in Vietnam. For the purposes of data protection laws like the General Data Protection Regulation (GDPR), we are a data controller for the processing activities that occur on our website.

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: [email protected]

3. Information We Process and Why

The primary function of the Modern Converts website - unit conversions - is performed entirely within your browser (client-side). We do not require you to provide, nor do we collect or store, any personal information like your name, email address, or the specific numbers you convert.

Like most websites, our web server may create standard access logs that contain technical information, such as your IP address. This data is used for essential operational and security purposes, such as analyzing site traffic and preventing malicious activity. This log data is retained for a limited period, typically up to 90 days, to ensure security and stability before being deleted. Under the GDPR, the legal basis for processing this technical data is our legitimate interest in maintaining the security and functionality of our website. This data is separate from any data processed for advertising.

To support our website and keep it free, we use a third-party advertising service, Google AdSense. When you visit our website, Google and its partners process certain information from your device to serve personalized advertisements and measure their effectiveness.

The legal basis for this processing is your consent, which we request through a consent management banner when you first visit our site.

The categories of information processed by our advertising partners may include:

• Online Identifiers: Your IP address, cookie identifiers, and other unique device identifiers.
• Device and Browser Information: Your browser type, language settings, operating system, and mobile network information.
• Internet and Network Activity: Information about the websites you visit, your search history, and your interactions with advertisements. This data is used to create a profile of your inferred interests.
• Geolocation Data: General location information may be derived from your IP address.

We, the operators of Modern Converts, do not have direct access to this information. However, we are legally responsible for informing you about its collection and for helping to facilitate your privacy choices.

4. Your Privacy Choices & The Consent Management Platform (CMP)

You are in full control of the data used for advertising. We use a Google-certified Consent Management Platform (CMP) to manage your choices.

You can change or withdraw your consent at any time by clicking the "Manage Consent" link, which is always available in the footer of our website.

Using the CMP, you can:

• Accept or reject consent for personalized advertising.
• Customize your preferences for different data processing purposes.

5. Cookies and Tracking Technologies

Cookies are small text files stored on your device. Our advertising partners, including Google, use cookies to serve ads based on your prior visits to our site or other websites. This technology helps make ads more useful by personalizing them, preventing you from seeing the same ad repeatedly, and detecting fraud.

As required by Google's policies, we inform you that:

• Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or other websites.
• Google's use of advertising cookies enables it and its partners to serve personalized ads to our users based on their visit to our site and/or other sites on the Internet.

You can opt out of personalized advertising by managing your preferences in our CMP or by visiting Google's Ad Settings.

6. How We Share Information

We do not directly sell or share any personal information with third parties. The data collection described in this policy is performed directly by Google and its advertising partners through the integration of AdSense on our site.

For the collection of data on our site for advertising purposes, we and Google may be considered joint controllers under the GDPR. For all subsequent processing, Google and its partners act as independent data controllers, using the data for their own purposes in accordance with their privacy policies.

To serve advertisements, Google shares data with a network of certified advertising partners. You can view an updated list of these partners and learn about their practices here:

• Google Ad Technology Providers (ATP) List

We encourage you to review Google's privacy policies to understand their practices:

• How Google uses data when you use our partners' sites or apps
• Google Privacy Policy

7. Your Data Protection Rights

Depending on your location, you have specific rights regarding your personal information. Because the advertising data is controlled by Google and its partners, these rights are primarily exercised through the tools they provide. We are committed to helping you understand and facilitate these rights.

For Users in the European Economic Area (EEA), the UK, and Switzerland

Under the General Data Protection Regulation (GDPR), your rights include:

• The Right to Access, Rectification, Erasure, Restrict Processing, Data Portability, and to Object to Processing.
• The Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your country of residence.

For Users in California (and other U.S. States with similar laws)

Under the California Consumer Privacy Act (CCPA) and similar state laws, your rights include:

• The Right to Know/Access: The right to request information about the categories and specific pieces of personal data collected about you.
• The Right to Delete: The right to request the deletion of your personal information, subject to certain exceptions.
• The Right to Correct: The right to request the correction of inaccurate personal information.
• The Right to Opt-Out of Sale/Sharing: The right to direct a business not to sell or share your personal information for cross-context behavioral advertising.
• The Right to Limit the Use of Sensitive Personal Information.
• The Right to Non-Discrimination: You will not be treated differently for exercising your privacy rights.

8. How to Exercise Your Rights & Opt-Out of Personalized Ads

Because the advertising data is held by Google and its partners, the most effective way to exercise your rights is by using the tools they provide. You can manage your privacy and opt out of personalized advertising using the following methods:

• Our Website's Consent Tool: You can change or withdraw your consent at any time using the "Manage Consent" link on our website, typically found in the footer of the page.
• Google's Ad Settings: Visit Google's Ad Settings to manage your ad personalization settings directly with Google.
• Industry Opt-Out Programs: Visit the Digital Advertising Alliance's opt-out portal to opt out of interest-based advertising from many participating ad networks.

9. International Data Transfers

The information processed by our advertising partners, such as Google, may be stored and processed on servers in the United States and other countries. Data protection laws in these countries may differ from those in your country of residence. When information is transferred internationally, our partners use established legal mechanisms, such as Standard Contractual Clauses, to ensure your information is protected.

10. Children's Privacy

Our website is not intended for or directed at children. We do not knowingly collect personal information from children under the age of 13 in the United States or under the age of 16 in the European Economic Area, the UK, and Switzerland. If you believe we have inadvertently collected such information, please contact us so we can promptly remove it.

11. "Do Not Track" Signals

Some browsers transmit "Do Not Track" (DNT) signals, but there is no industry standard for how to respond to them. Therefore, our site does not currently respond to DNT signals. The most effective way to control tracking for advertising is by using the "Manage Consent" link on our website.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed. Under laws like the CCPA, this policy will be reviewed and updated at least once every 12 months.

13. How to Contact Us

If you have any questions, comments, or concerns about this Privacy Policy, please contact us at: [email protected]